Disney Is Using AI to Correct Gender Bias In Its Movies

Disney Is Using AI to Correct Gender Bias In Its Movies

Disney has now taken a step further to improve its representation by turning to AI, using “GD-IQ” — a tool that reviews scripts to spellcheck gender bias. 

The tool was developed by Oscar-winning actress, Geena Davis, the founder of the Davis Institute on Gender in Media, a research-based organization which aims to educate creators and audiences about the importance of eliminating unconscious bias in the entertainment industry. Using AI, Davis’ company created the gender-bias tool called that analyzes scripts to pick up any gender bias, it counts the number of male and female characters and then evaluates whether the breakdown is representative of the actual population.

The tool, which was developed at the University of Southern California Viterbi School of Engineering, is being used to evaluate how many characters are part of the LGBTQ+ community, how many characters are people of color, how many have disabilities, as well as characters that are part of other minority groups that aren’t frequently represented in film and television.