Blockchain hype reaches FIFA

Blockchain hype reaches FIFA

During half-time breaks in football matches the auto giant’s subsidiary Hyundai Digital Asset Company (Hdac) is presenting its blockchain platform that connects all smart appliances at home – from fridge and plant watering devices to security system.


For the first time the ad appeared when Russia was playing against Saudi Arabia but it is still being transmitted on TV attracting attention not only of crypto society but many other people, not involved in it. Actually, it is the first attempt of a blockchain startup to introduce itself on the big screen. Good job!